1.Pharmacist in Media: Role in Healthcare and Public Perception (Ahli Farmasi dalam Media: Peranan dalam Penjagaan Kesihatan dan Persepsi Awam)
HALIZ FARIZZAH ABDUL WAHAB ; MOHD HANIF ZULFAKAR ; FARIDA HANIM ISLAHUDIN
Malaysian Journal of Health Sciences 2021;19(No.1):161-175
		                        		
		                        			
		                        			The use of Internet and social media for health information sharing is expanding among public, pharmacists and other 
healthcare professionals over the past few years. Research investigating the use of Internet and social media in the 
practice of pharmacy is growing, however, little is known on the delivery of pharmacy services through these media 
platforms. Hence, this study aimed to investigate the roles of pharmacist in media in providing healthcare information, 
to evaluate public perception and acceptance towards pharmacist using media as a platform information sharing and 
to find out public expectation towards pharmacy services in media. A total of 200 respondents were recruited by random 
sampling in this cross-sectional study. Study duration was from October until November 2019. The self-administered 
questionnaire was adapted from previous study investigating the public preferred source of healthcare advices. Majority 
of the respondents agree that media platforms can be used by pharmacist to improve patient-pharmacist communication 
with 76.5% expected that social media has the potential to become an established channel for patient-pharmacist 
communication. 61.0% of the respondents also acknowledged pharmacist to be very knowledgeable on health-related 
information by providing accurate information. This study provided insights into the public view towards the roles of 
pharmacist and their expectation towards pharmacist sharing health-related information in media platforms. 
Participants recognized the potential use of media platforms for healthcare information sharing. To enhance pharmacist 
presence and impact on public health through digital media platforms, it is important to start incorporating digital 
medium into their pharmacy services.
		                        		
		                        		
		                        		
		                        	
            

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