Development Strategies on Competitive Intelligence in Chinese Pharmaceutical Enterprises
- VernacularTitle:我国医药企业竞争情报发展策略浅析
- Author:
Yuxia BI
;
Zhanyang YU
;
Shuzhen CUI
- Publication Type:Journal Article
- Keywords:
Pharmaceutical enterprises;
Competitive intelligence;
Development strategies
- From:
China Pharmacy
2005;0(23):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To discuss the competitive intelligence(CI) development strategies in Chinese pharmaceutical enterprises. METHODS: The CI in Chinese pharmaceutical enterprises was overviewed and the problems were analyzed. Then development strategies of CI were put forward. RESULTS & CONCLUSION:CI is one of the powerful competitive tools in pharmaceutical enterprises; development strategies of which should be further explored.
