Study on Health Information Behavior Based on WeChat Platform:Basic Characteristics,Subject Category and Prospect

VernacularTitle:基于微信平台的健康信息行为研究:基本特征、主题范畴与展望
Author: Ye ZHAO ¹ ; Hui CHEN ; Cong ZOU ; Yujing WU
Author Information

1. 安徽医科大学图书馆合肥 230032;安徽医科大学医学文献信息研究所合肥 230032
Keywords: WeChat; health information behavior; subject category
From: Journal of Medical Informatics 2024;45(2):1-6
CountryChina
Language:Chinese
Abstract: Purpose/Significance The paper reviews the status quo of health information behavior research based on WeChat plat-form,grasps the research trends,and broadens the media perspective.Method/Process It systematically collects domestic and foreign literature,uses content analysis method to analyze the article publishing trend,research methods and research objects,summarizes and analyzes the subject category,and prospects the future development direction.Result/Conclusion Questionnaire survey and interview methods are widely used in the study of health information behavior on WeChat platform.The elderly users and the public account func-tions of WeChat platform become hot research objects.The subjects can be summarized into four categories:information using behavior,information adoption behavior,information dissemination behavior and continuous usage behavior.In the future,it is necessary to enrich research methods,subdivide research objects and clarify subject connotation and extension.