The brand creation exploration of children's hospital"xiaoding youth volunteer camp"integrated characteristics
10.3969/j.issn.1671-332X.2024.03.034
- VernacularTitle:儿童医院"小丁青年志愿者营"融合性特色品牌创建探索
- Author:
Liang LING
1
;
Wei YAO
;
Lei LV
Author Information
1. 苏州大学附属儿童医院 江苏苏州 215000
- Keywords:
Public hospitals;
Youth volunteer service;
Science popularization of Children's health
- From:
Modern Hospital
2024;24(3):457-459
- CountryChina
- Language:Chinese
-
Abstract:
Health science popularization is one of the important carriers for public hospitals to carry out public welfare.However,there are some problems in the process of children's health science popularization,such as low enthusiasm of science communicators,single form of communication and vague audience of science popularization.In the past ten years,Children's Hospital of Soochow University has set up a volunteer service team of"Xiaoding Youth Volunteer Camp",by leading the innova-tion of the team management style of the youth,the innovation of the popular science style around the project,and the innovation of the brand building aimed at the audience.It has launched the project of popularizing the science of Children's health in schools,the project of micro-video on popularizing the science of Children's health,the project of live broadcast by the radio sta-tion"Joint construction of Forensic Medicine",and the project of caring for the health of children in difficult circumstances.This paper explores and practices a path of integration of youth volunteer service and child health science popularization in public hos-pitals,analyzes the working mode and effect of"Xiaoding youth volunteer camp"in Children's Hospital of Soochow University,in order to provide new ideas and methods for the mode of children's health science popularization in public hospitals.
