Analysis on the All Media Communication Path of Traditional Chinese Medicine Culture under the Background of the Epidemic Prevention and Control
10.12026/j.issn.1001-8565.2022.04.18
- VernacularTitle:疫情防控背景下中医药文化全媒体传播路径探析
- Author:
Yuan ZHANG
1
;
Jing OUYANG
1
;
Yu WANG
2
Author Information
1. School of Humanities and Management, Shaanxi University of Chinese Medicine, Xi’an 712046, China
2. Medical Scientific Research and Experimental Center, Shaanxi University of Chinese Medicine, Xi’an 712046, China
- Publication Type:Journal Article
- Keywords:
COVID-19;
Traditional Chinese Medicine Culture;
All Media;
Communication Path
- From:
Chinese Medical Ethics
2024;35(4):459-464
- CountryChina
- Language:Chinese
-
Abstract:
As an important part of China’s excellent traditional culture, Traditional Chinese Medicine (TCM) culture contains rich philosophical thoughts and has made important contributions to human health. The advent of the all media era has provided an opportunity for the full effect communication of TCM culture. On the basis of clarifying the scientific connotation of all media, this paper analyzed the dilemma faced by the all media communication of TCM culture under the background of the epidemic, and explored the all media communication path of TCM culture from four aspects: new ecology of content, new system of technology, new model of management, and new targeting of audience, so as to improve the communication, guidance, influence and credibility of the all media of TCM culture.
