Against the backdrop of "the Belt and Road" Initiative, this study systematically analyzed the current status of TCM development in Malaysia, focusing on policies and regulations, education and training, scientific research, and herbal trade, with the aim of constructing a localized science popularization system. The research revealed that Malaysia has established a multi-dimensional framework of "policy support-institutional implementation-dissemination with multiple platform", achieving progress in education, research, and trade. However, challenges such as insufficient public awareness, cross-cultural communication barriers, lack of interdisciplinary talents, and underutilization of new media still constrain its development. Based on these issues, this article proposed solutions including accurately dividing the audience, building a professional science popularization team, creating localized science popularization themes, and constructing a full media matrix, intending to provide practical references for the international dissemination of TCM and the construction of the "Healthy Silk Road" in Southeast Asian countries by building a systematic system for popularizing TCM.