BACKGROUND/OBJECTIVES: The present study aimed to analyze the effect of food literacy on the short-term and long-term healthy eating intentions of convenience store consumers using the Extended Theory of Planned Behavior (ETPB) framework. SUBJECTS/METHODS: A cross-sectional online survey was conducted in South Korea in September 2023. A total of 397 Korean participants were recruited through convenience sampling. The independent variables included food literacy, attitudes, subjective norms, and perceived behavioral control. The χ2 tests, t-tests, correlation analysis, and hierarchical regression were performed, with statistical significance set at P < 0.05. RESULTS: Adolescents showed significantly higher food literacy than adults (P < 0.01).In contrast, adults demonstrated higher scores in attitude (P < 0.01), subjective norm (P < 0.05), perceived behavioral control (P < 0.01), and short-term (P < 0.001) and long-term healthy eating intentions (P < 0.001). When food literacy was included as a variable in the hierarchical regression analysis, the explanatory power for short-term and long-term healthy eating intentions increased by 1.7% and 5.3%, respectively (P < 0.001). CONCLUSION The study highlights the need for customized nutrition education and continuous, systematic education on eating habits to enhance food literacy.

BACKGROUND/OBJECTIVES: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating. SUBJECTS/METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA). RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions. CONCLUSION This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.