PURPOSE: This study was designed to examine existing research on service marketing in nursing and identify the results by analyzing research trends in medical and nursing service marketing over the last 15 years. METHODS: Electronic databases were searched, including RISS, Korea Citation Index. The papers were classified by criteria, focusing on research topics, research design and statistical analysis method. RESULTS: From 2002 to 2016, 221 research articles on medical or nursing service marketing were published in local academic journals. Most of the articles were about service quality and satisfaction. Generally questionnaire surveys were used. There were 34 papers related to nursing service marketing. Most of them were about satisfaction and had used a questionnaire survey. CONCLUSION: Further research needs to be done with nursing service marketing topics including a variety of themes such as personal services and customer behaviors.
Classification ; Humans ; Korea ; Marketing ; Methods ; Nursing Research ; Nursing Services ; Nursing ; Research Design

PURPOSE: Current increase and complexity of medical tests and surgical procedures at outpatient department (OPD) require OPD nurses to have customer orientation focusing on various customers' interests and needs. The purpose of this study was to identify the factors associated with customer orientation in nurses working at OPD of hospitals. METHODS: The study used a descriptive correlational design with cross-sectional survey. The study settings were four general hospitals in Seoul and its metropolitan area. Data were collected from 138 OPD nurses from general hospitals. Study variables were personal traits, emotional intelligence, internal marketing, service management and customer orientation. RESULTS: Factors associated with customer orientation were identified as conscientiousness from personal traits (β .37, p < .001), emotional intelligence from individual characteristics (β .21, p = .032), and internal marketing from environmental characteristics (β .21, p = .001). CONCLUSIONS: Hospital administrators should support OPD nurses to cultivate sincere and sociable personal traits and emotional intelligence, and to consider employees as internal customers to improve patient-oriented services and satisfaction.
Adult ; Attitude of Health Personnel ; Cross-Sectional Studies ; *Emotional Intelligence ; Female ; Humans ; Male ; Marketing/*methods ; Middle Aged ; *Nurse-Patient Relations ; Nursing Staff, Hospital/*psychology ; Organizational Culture ; Outpatient Clinics, Hospital/*organization & administration ; Outpatients/*psychology ; *Patient-Centered Care ; Seoul ; Surveys and Questionnaires ; Young Adult

OBJECTIVES: This study was aimed at seeking an effective method of improving job satisfaction and practice performance of clinical dental hygienists by analyzing their job satisfaction factors. METHODS: Questionnaires were distributed to 210 clinical dental hygienists working at dental institutions in Busan, Gyeongnam, and Gyeongbuk, from the 25th of July through to the 30th of August, 2015, after receiving approval of the Institutional Review Board. The following conclusions were derived as a result of analyzing a total of 198 of the 210 questionnaires, 12 of which were excluded due to non-response or suspicious authenticity. RESULTS: Analysis of the job satisfaction according to the participants' general characteristics revealed significant differences in terms of marital status (P<0.001), age (P<0.001), education (P=0.002), income (P<0.001), and total work experience (P<0.001). Further, groups showing high scores on the internal marketing system, structural factors, communication system factors, and compensation factors had higher job satisfaction (P<0.01). Analysis of oral health education, a factor in the job satisfaction related to practice performance, was carried out by the high group. This led to high satisfaction with professional pride (P<0.01) and patient relationships (P<0.01). Preventive treatment, another factor in job satisfaction related to practice performance, led to high satisfaction with colleague relationships (P<0.05). The job satisfaction for medical cure cooperation tasks showed no significant differences. Administration and management tasks for high groups led to higher satisfaction with professional pride, ability to work, work environment, compensation, and patient relationships (P<0.01). CONCLUSIONS: These results show the need for an expansion in oral health education and preventive treatment tasks in order to ensure greater job satisfaction in dental hygienists. Additionally, the development of internal marketing systems within dental care institutions is necessary to further enhance and promote a sense of accomplishment at work.
Busan* ; Compensation and Redress ; Dental Care ; Dental Clinics* ; Dental Hygienists* ; Education ; Ethics Committees, Research ; Gyeongsangbuk-do* ; Humans ; Job Satisfaction* ; Marital Status ; Marketing ; Methods ; Oral Health

No abstract available.
*Computer Graphics ; *Editorial Policies ; Marketing/*methods ; *Periodicals as Topic ; *Publishing

OBJECTIVETo investigate the current status of carrying out the workplace health promotion (WHP) in the enterprises, and to provide a basis for formulation of relevant policies.

METHODSThe enterprises that declared Jiangsu Provincial Health Promotion Demonstration Enterprise received on-site assessment by the expert group, including organization management and protection measures, health management, workplace, health, and cultural environment. And a questionnaire survey was performed. The data of evaluations were analyzed by SPSS 19.0.

RESULTSIn the last four years, 108 enterprises which had achieved the standard of Health Promotion Demonstration Enterprise were mainly distributed in Southern Jiangsu, including 34 (31.48%) large-sized enterprises, 58 (53.70%) medium-sized enterprises, and 16 (14.81%) small-sized enterprises. And there were 49 (45.37%) wholly foreign-owned enterprises. There were significant differences in the scores between different economic types of enterprises (F = 2.820, P = 0.014). The most deducted points were due to unqualified bulletin boards and warning label of occupation hazards, about 78 times (72.22%); 54.55% of the indices whose deduction rates were higher than 20% were related to occupational disease prevention and control.

CONCLUSIONRegions and economic types affect carrying out WHP in enterprises. The current priority is to standardize physical work environment in China. The professional technical level should be improved, and the government needs to redouble efforts to promote the WHP.

China ; Health Promotion ; methods ; Humans ; Marketing of Health Services ; statistics & numerical data ; Occupational Diseases ; prevention & control ; Occupational Health Services ; standards ; Program Evaluation ; Surveys and Questionnaires ; Workplace ; standards

There is a new research model named 'registry study/patient registry' in Western medicine, which could be referred to by Chinese medicine researchers, such as active safety surveillance. This article will introduce registry study from different aspects as the developing history, features, and application in order to inform Chinese medicine researchers of future studies.
Marketing ; Medicine, Chinese Traditional ; adverse effects ; economics ; Phytotherapy ; adverse effects ; economics ; Registries ; Safety Management ; methods

Culex ; Marketing of Health Services ; Mosquito Control/*methods ; Tanzania ; Women

Advertising as Topic ; Health Knowledge, Attitudes, Practice ; Health Promotion ; Humans ; Singapore ; Smoking Cessation ; methods ; Smoking Prevention ; Social Marketing ; Television

Based on the progress in the world market of drug delivery system (DDS) product and the research profile of DDS of compound Chinese Medicine, The article puts forward a new method of studies on DDS of compound Chinese Medicine. It is expected that the theory of compatibility of compound Chinese Medicine can be shown and its role can be exerted to the largest extent with the application of pharmaceutics technology to change the mode of drug delivery of activated components of compound Chinese Medicine.
Drug Combinations ; Drug Delivery Systems ; Drugs, Chinese Herbal ; administration & dosage ; isolation & purification ; Marketing ; Medicine, Chinese Traditional ; Plants, Medicinal ; chemistry ; Technology, Pharmaceutical ; methods

As more and more people worldwide begin using Chinese herbs, authentication of these herbs becomes an increasingly critical, international problem. Mistakes, misidentification, or willful deception can cause illness and even death. Questionable authenticity with regard to Chinese herbs arises for a number of historical, geographical and nomenclatural reasons, which will be described in this paper. The current situation in the Hong Kong market and some suggestions for alleviating the problem are also discussed.
Drugs, Chinese Herbal ; economics ; standards ; Hong Kong ; Humans ; Marketing ; Pharmacognosy ; methods