The global communication order has been profoundly affected by the revolution in communication technologies in recent years， and the evolution of technology and paradigm revolution has ushered in the era of intelligent communication. A deeply mediatized society has subversively changed the information communication patterns of human society and influenced the forms of resource allocation. With the emergence of novel technological terms such as “cloud computing” “metaverse” and “virtual reality” current mainstream communication and media studies tend to categorize media into the virtual world， often ignoring its ubiquitous， profound， and complex materiality. Across different digital social contexts， the “materiality” of the communication activities for traditional Chinese medicine （TCM） culture， such as the targeted objects， the communication venues， and the relied-upon bodies， profoundly influenced their occurrence， understanding， and continuation. Starting from the media materiality of TCM and regarding it as the “carrier” of excellent traditional Chinese culture， this paper explored the existing problems and countermeasures in the international communication of TCM culture in the digital era. It aimed to transcend media-centrism and strive to explore an innovative paradigm for the digital international communication path of TCM culture featuring “embodiment-embedment-elevation.”

Although the artificial intelligence diagnosis technology of traditional Chinese medicine(TCM)is constantly developing,the existing intelligent syndrome differentiation models can only output the diagnosis results and cannot display the reasoning process of TCM diagnosis.They do not have the interpretability of TCM diagnostic knowledge and are difficult to truly reflect the process of TCM's syndrome differentiation.This can be a long-standing problem that has puzzled the academic community.This article elaborates on the development process and technical characteristics of intelligent diagnosis in traditional Chinese medicine,explores multiple key technologies and bottlenecks in current research in reasoning of TCM's Syndrome Differentiation,and factors affecting diagnosis.A novel intelligent diagnosis model architecture that can infer and explain the process of TCM'ssyndrome differentiation was proposed,and the implementation process of the model and algorithm was explained,and detailed data instance analysis was conducted.This article will provide new methods for the development of intelligent syndrome differentiation of TCM and open up new research ideas for clinical decision-making assistance of TCM.

In the context of global digitalization, the digitalization development of Traditional Chinese Medicine (TCM) is inevitable. The construction of digital China should comply with the development trend of the information age and the general situation of domestic and international development, be forward-looking, scientifically planned, and coordinated to promote. The "14th Five Year Plan" also clearly pointed out that "Internet plus TCM" should be elevated to the level of national development strategy, and the digitalization transformation of TCM will definitely become a consensus for the transformation and development of TCM disciplines in the new era and new period. Based on the materials, this paper analyzed the dilemmas faced by the modernization of TCM culture dissemination, and put forward corresponding countermeasures, with a view to contributing to the power of TCM to promote the construction of digital China.