The advent of new media technologies has fundamentally transformed professional ethics development in public hospitals,offering unprecedented opportunities through their real-time communication capabilities,interactive features,and ex-tensive reach.These technological advancements have remarkably improved medical ethics education outcomes,diversified public oversight mechanisms,and enhanced public sentiment management.Concurrently,they have introduced complex challenges,in-cluding information inaccuracy and professional ethics dilution,necessitating robust responses from healthcare institutions in digit-al infrastructure development and public opinion management.This article provides a comprehensive and in-depth research per-spective on the construction of professional ethics in public hospitals in the new era through a combination of theoretical analysis and practical exploration.To address these issues,this article proposes practical paths such as building an intelligent public opin-ion supervision system,modernizing traditional medical ethics culture,establishing an evaluation system for medical ethics that integrates new media technology,and innovating clean governance warning education.The study highlights the critical role of public participation,recommending the development of an open and transparent interactive mechanism through new media plat-forms.This approach aims to foster a comprehensive,multi-level ecosystem for the construction of professional ethics,offering in-sights into improving doctor-patient relationships and enhancing medical service quality,while also contributing to the high-quality development of the healthcare sector.In the future,we should further explore the deep integration of new media technology and the construction of professional ethics to build a more systematic and intelligent management system to meet the development needs of the digital age.

The advent of new media technologies has fundamentally transformed professional ethics development in public hospitals,offering unprecedented opportunities through their real-time communication capabilities,interactive features,and ex-tensive reach.These technological advancements have remarkably improved medical ethics education outcomes,diversified public oversight mechanisms,and enhanced public sentiment management.Concurrently,they have introduced complex challenges,in-cluding information inaccuracy and professional ethics dilution,necessitating robust responses from healthcare institutions in digit-al infrastructure development and public opinion management.This article provides a comprehensive and in-depth research per-spective on the construction of professional ethics in public hospitals in the new era through a combination of theoretical analysis and practical exploration.To address these issues,this article proposes practical paths such as building an intelligent public opin-ion supervision system,modernizing traditional medical ethics culture,establishing an evaluation system for medical ethics that integrates new media technology,and innovating clean governance warning education.The study highlights the critical role of public participation,recommending the development of an open and transparent interactive mechanism through new media plat-forms.This approach aims to foster a comprehensive,multi-level ecosystem for the construction of professional ethics,offering in-sights into improving doctor-patient relationships and enhancing medical service quality,while also contributing to the high-quality development of the healthcare sector.In the future,we should further explore the deep integration of new media technology and the construction of professional ethics to build a more systematic and intelligent management system to meet the development needs of the digital age.