Journal of Medical Informatics 2015;(7):62-65

doi:10.3969/j.issn.1673-6036.2015.07.014

Influence of the Hospital Multi -level Publicity Platform to Patients Visiting Hospital

Peng HE

Keywords

Hospital publicity platform; The number of patients; Influence

Country

China

Language

Chinese

Abstract

The paper conducts a case study in Beijing Hospital, introduces the influence of the multi-level publicity platform on hospital visits in 2014 from perspectives of the relationship between patients'gender, age, level of education and the multi-level publicity platform on the basis of needs from patients.It is noted that purposeful and planned publicity is of great significance to the brand influence of hospital.