Journal of Korean Society of Medical Informatics 2007;13(3):207-220
Survey on the consumer preference for the internet health information of the patients' online community members.
Seong Hee JEONG 1 ; Jeongeun KIM ; Taeyoon KIM ; Sunyoung PARK ; Younjoo SHIN ; Sunyoung LEE
Affiliations
Keywords
Consumer Preference; Consumer Health Information; Internet; Patient Community
Country
Republic of Korea
Language
Korean
MeSH
ACTIONS
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Abstract
OBJECTIVE: This study was carried out to obtain basic data required to plan and develop consumer-centered internet health information site for Korean population. METHODS: An internet survey was conducted on 5 internet patient community sites between 23 January and 5 February, 2007. A total of 958 surveys were completed and included in the study. Data were analyzed with descriptive analysis, Pearson's correlation analysis, and stepwise logistic regression analysis using SPSS version 12.0. RESULTS: According to our logistic regression analysis, the more internet usage, foreign country residents, members of breast cancer internet community, any workers except sales, and higher level of necessity/usefulness/reliability showed a higher Odds ratio for frequency of internet health information usage. Educational status, frequency of using internet, importance, necessity, usefulness, reliability of internet health information (p<.001), income, and satisfaction of internet health information (p<.05) were statistically significant in the frequency of internet health information usage. CONCLUSION: Above characteristics should be considered for planning to develop consumer-centered internet health information portals.
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