China Cancer 2025;34(2):138-144

doi:10.11735/j.issn.1004-0242.2025.02.A008

Willingness-to-Pay for Combined Cancer Screening Among Rural Residents in Shandong Province

Xuan CHANG 1 ; Jing XIE ; Qiuxia LI ; Yukun FENG ; Yanling ZHENG ; Nan ZHANG

Affiliations

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Keywords

rural residents; combined cancer screening; conditional valuation method; willing-ness-to-pay; Shandong

Country

China

Language

Chinese

Abstract

[Purpose]To investigate the acceptance and willingness-to-pay(WTP)of combined can-cer screening among rural residents in Shandong Province,and to analyze its influencing factors.[Methods]A face-to-face questionnaire survey was conducted among rural residents aged 40~70 in villages setected by cluster sampling from three counties(county level city or district)in Shan-dong Province.The questionnaire was developed using the method of double-bound dichotomous choice combined with open-ended questions in contingent valuation.The factors influencing inten-sity of WTP was analyzed with using single-factor and ordinary least squares regression models.[Results]A total of 962 subjects were surveyed.89.19%of the respondents were willing to accept cancer combined screening,and 62.00%were willing to pay part of the costs.The average of WTP was 963.67 CNY,which accounted for 32.12%of the total cost.The proportion of respon-dents who were willing to pay between 0~1 500 CNY was the highest(76.49%).In the multivariate analysis,age,sex and income had significant effects on the maximum payment of multi-cancer screening.[Conclusion]The acceptance of multi-cancer screening among rural residents in the study sites is high,but the willingness-to-pay is limited.The out-of-pocket payment for multi-can-cer screening should be controlled,and a co-payment mechanism among government,enterprises,social organizations and individuals should be explored.