Factors influencing willingness to participate in health science popularization among medical workers in Guangdong Province
10.20001/j.issn.2095-2619.20260407
- VernacularTitle:广东省医务工作者健康科普参与意愿影响因素分析
- Author:
Bingjun SONG
1
;
Ying ZHAO
;
Mengxiong WU
;
Zhiwei LU
;
Fan YANG
;
Ping CHEN
;
Caiwen LI
;
Xibo WANG
;
Kun HUANG
;
Ziqian ZHENG
Author Information
1. Renzhichu Magazine Press, Guangzhou, Guangdong 510075, China
- Publication Type:Journal Article
- Keywords:
Medical workers;
Health science popularization;
Willingness;
Moral belief;
Descriptive norms;
Self-efficacy;
Influencing factors
- From:
China Occupational Medicine
2026;53(2):162-167
- CountryChina
- Language:Chinese
-
Abstract:
Objective To analyze the status of willingness to participate in health science popularization (HSP) and its influencing factors among medical workers in Guangdong Province. Methods A total of 462 medical workers in Guangdong Province were recruited as the study subjects using a stratified convenience sampling method. The Questionnaire on Influencing Factors of Willingness to Participate in Health Science Popularization, developed by the research team, was used to investigate their willingness to participate in HSP and related variables, including previous communication experience, attitude, moral belief, descriptive norm, injunctive norm, self-efficacy, and social support. Hierarchical regression analysis was used to identify the influencing factors of willingness to participate in HSP. Results The median and 25th and 75th percentiles score of willingness to participate in HSP was 4.0 (3.8, 4.5), indicating a moderately high level of willingness. The HSP participation willingness score was positively correlated with scores for previous communication experience, attitude, moral belief, descriptive norm, injunctive norm, self-efficacy, and social support (Spearman correlation coefficients were 0.513, 0.384, 0.507, 0.533, 0.463, 0.556, and 0.435, respectively; all P<0.01). Hierarchical regression analysis showed that previous communication experience, moral belief, descriptive norm and self-efficacy positively predicted willingness to participate in HSP (all P<0.05). Medical workers in the non-Pearl River Delta region had lower willingness than those in the Pearl River Delta region for HSP participation (P<0.05). Conclusion There is still room for improving willingness for HSP participation among healthcare professionals in Guangdong Province. It is recommended to enhance self-efficacy through communication skills training, strengthen professional ethics education, foster a positive peer engagement atmosphere, and intensify resource support and capacity building for HSP in the non-Pearl River Delta region, to improve HSP participation willingness among medical workers in Guangdong Province.
