Cultural Translation Issues and Optimization Path for Traditional Chinese Medicine Cultural Tourism Integration
10.13288/j.11-2166/r.2026.16.001
- VernacularTitle:中医药文旅融合中文化转译的问题与优化路径
- Author:
Ziyi HAN
1
;
Qicheng ZHANG
1
Author Information
1. School of Chinese Classics，Beijing University of Chinese Medicine，Beijing，100029
- Publication Type:Journal Article
- Keywords:
traditional Chinese medicine culture;
cultural translation;
cultural tourism integration;
academic ontology of traditional Chinese medicine
- From:
Journal of Traditional Chinese Medicine
2026;67(16):1697-1701
- CountryChina
- Language:Chinese
-
Abstract:
Traditional Chinese medicine （TCM） cultural tourism integration is an important form of TCM culture dissemination and health service expansion. To address conceptual generalization， insufficient theoretical interpretation， short-term experiential activities， and traffic-oriented evaluation in current research and practice of TCM cultural tourism， this paper analyzes the conversion process of "knowledge-practice-value" in TCM cultural tourism from the perspective of cultural translation. It is argued that cultural translation should be based on the academic ontology of TCM， utilizing knowledge， practice， and value translation to transform professional TCM discourse into cultural expressions that the public can understand， participate in， and identify with. Cultural explanation， spatial embedding， and narrative construction are treated as the main implementation paths， while "cognition-experience-identification" is introduced as the basic analytical framework to evaluate the effectiveness of cultural translation. Accordingly， this paper examines the deficiencies of cultural translation in TCM cultural tourism integration regarding ontological integrity， daily life integration， fashionability， and internationalization. Furthermore， it proposes optimization paths such as improving academic interpretation， expanding daily practice scenarios， updating media expressions， and strengthening cross-cultural interpretation， thereby promoting the shift of TCM cultural tourism from static knowledge display to living practice， and from short-term experience to stable identification.
