Management loopholes and governance countermeasures in the “convenient medicine search”service of e‑commerce platforms
- VernacularTitle:电商平台“便民找药”服务中的管理漏洞及治理对策
- Author:
Yong DENG
1
;
Jingran FU
1
Author Information
1. School of Humanities，Beijing University of Chinese Medicine，Beijing 102401，China
- Publication Type:Journal Article
- Keywords:
convenient medicine search;
e-commerce platform;
drugs prohibited from online sale;
false medical consultation
- From:
China Pharmacy
2026;37(14):1813-1818
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE To promote the management and regulation of the new service format of “convenient medicine search” pharmaceutical operations on internet e-commerce platforms， and to safeguard public medication safety and health. METHODS Through an administrative public interest litigation case involving the disguised sale of internet-prohibited drugs under the guise of false medical consultation in a “convenient medicine search” service， this paper examines the risk issues exposed in the implementation and supervision of the current “convenient medicine search” service model on e-commerce platforms， and accordingly proposes governance recommendations for management and regulation. RESULTS &CONCLUSIONS The current “convenient medicine search” service model on e-commerce platforms faces problems such as ambiguous characterization of the nature of the conduct， unclear regulatory subjects， a business model that requires improvement， relatively ambiguous provisions on platform obligations， and a need for clarification in the implementation of review obligations and safety guarantee obligations. It is recommended that the regulation and governance of the “convenient medicine search” service on e‑commerce platforms be advanced by clarifying the legal nature of relevant acts, strengthening regulatory duties, fulfilling platform obligations, and intensifying legal oversight, thereby facilitating effective supervision by administrative agencies and genuine oversight by procuratorial organs, and ultimately safeguarding the life and health of the public.
