Exploring the psychological and social motivations for aesthetic treatments in the post-COVID era
- Author:
Emmaline ASHLEY
1
;
Anika PARMAR
;
Shonnelly NOVINTAN
;
Lara WATSON
;
Priyanka CHADHA
Author Information
- Publication Type:Original Article
- From: Journal of Cosmetic Medicine 2024;8(1):34-40
- CountryRepublic of Korea
- Language:English
-
Abstract:
Background:Minimally invasive injectable aesthetic treatments have seen a surge in popularity, particularly in the post-COVID era.However, our understanding of the psychological and social factors that influence patients’ choices when seeking these treatments is still lacking.
Objective:This study explored whether the COVID-19 pandemic influenced patients’ motivations and perceptions regarding the above-mentioned treatments.
Methods:A comprehensive survey was conducted among 147 patients who had received injectable aesthetic interventions at Acquisition Aesthetics, a leading UK training academy in aesthetic medicine. The survey included questions regarding motivation for treatment initiation, ongoing drivers for continuing treatment, desired outcomes, main concerns about treatment, post-treatment feelings, and the psychological impact of skin aging. Descriptive analysis was performed to explore the patterns of patient responses.
Results:This findings revealed that the primary motivation for seeking aesthetic treatment was to improve confidence and address concerns about aging. Patients expressed a strong desire for natural-looking results and reported the significant psychological effects of skin aging, including feelings of self-consciousness and anxiety. After treatment, patients reported increased confidence and satisfaction with their appearance, and reduced self-consciousness.
Conclusion:This study revealed that although the core motivations for improving confidence and addressing aging remain central to patients seeking aesthetic treatments, the post-COVID era saw a subtle shift toward heightened concerns about social acceptance and maintaining appearances. Understanding these subtle shifts can allow aesthetic practitioners to tailor their approaches to meet patients’ holistic needs.Level of Evidence: Level V, descriptive study
