Advertising the Tooth: An Analysis of Content and Compliance of Malaysian Dental Clinics’ Facebook and Instagram Posts
https://doi.org/10.21315/aos2024.1902.OA04
- Author:
Nor Nadia Zakaria
1
;
Violette XinHui Ong
1
;
Wei Ying Peh
2
;
Alexander C L Holden
3
;
Alexander C L Holden
4
;
Yasmin Kamarudin
1
Author Information
1. Department of Paediatric Dentistry and Orthodontics, Faculty of Dentistry, Universiti Malaya, 50603 Kuala Lumpur, Malaysia
2. General Dental Practitioner, Chan Dental Clinic, 43300 Selangor, Malaysia
3. The University of Sydney School of Dentistry, Surry Hills NSW 2010, Australia
4. Sydney Dental Hospital and Oral Health Services, Sydney Local Health District, Surry Hills NSW 2010, Australia
- Publication Type:Journal Article
- Keywords:
Commercialism;
e-professionalism;
marketing;
private dentistry;
social media
- From:
Archives of Orofacial Sciences
2024;19(2):141-150
- CountryMalaysia
- Language:English
-
Abstract:
Advertising the Tooth: An Analysis of Content and Compliance of Malaysian Dental Clinics’ Facebook and Instagram Posts:Social media has quickly become a popular method for dental clinics to advertise their services broadly
and economically. Information disseminated to the public via social media must conform to guidelines
set by local regulatory bodies. This study aimed to investigate the types of Facebook and Instagram posts produced by dental practices in Malaysia and their compliance with guidelines set by the Malaysian Dental Council (MDC). This was a cross-sectional analysis of Facebook and Instagram posts by private dental clinics in Malaysia. Data were extracted from posts uploaded over a six-month period between 1st October 2021 and 1st April 2022. Information available, frequency of posts and type of posts were recorded. Each post was then categorised as being compliant or non-compliant mapping to the MDC guidelines. Data was tabulated to generate descriptive statistics with frequency tables. In total, 243 accounts (11,780 posts) were analysed. The most common types of posts were advertisements. Although only 15% of posts were noncompliant, more than half of the investigated social media accounts had one or more noncompliant posts on their platform. Majority of dental clinics are posting advertisements or clinical photos but not all posts are compliant with MDC guidelines.
- Full text:2026060422135408899Advertising the Tooth An Analysis of.pdf
