Research on the Subjective Evaluation Differences in the Quality of Traditional Chinese Medicine Diagnosis and Treatment under the lntegrated Online and Offline Medical Model
- VernacularTitle:线上线下一体化医疗模式下中医诊疗质量主观评价差异研究
- Author:
Yangyang HAN
1
;
Rui GUO
;
Meng YUAN
;
Hong JIANG
;
Xu YUAN
;
Yige YANG
;
Jie YU
;
Wujun TANG
Author Information
1. 首都医科大学附属北京中医医院 北京 100010
- Publication Type:Journal Article
- Keywords:
Internet-based diagnosis and treatment;
medical service quality;
Traditional Chinese Medicine
- From:
Chinese Hospital Management
2025;45(4):12-15
- CountryChina
- Language:Chinese
-
Abstract:
Objective Taking a tertiary Traditional Chinese Medicine(TCM)hospital in Beijing as an example,it explores the differences in service quality perception among medical providers in Internet-based diagnostic services,aiming to provide robust support for the digital transformation of TCM medical services.Methods A questionnaire survey was conducted among 145 doctors who had diagnostic privileges on the Internet hospital platform of a certain hospital in September 2024.The survey focused on doctors'perceptions and satisfaction differences between online and offline medical service quality.Data processing and analysis were performed using EXCEL and SPSS 26.0 software,including descriptive analysis,reliability and validity tests,and rank-sum tests.Results 66.34%of the doctors recognized the Internet hospital platform established by the hospital,but the average satisfaction score(3.86)was still lower than that of offline outpatient service platforms,which was 4.59.Especially in the three dimensions of diagnosis and treatment,quality assurance,and psychosocial care,the perception of online service quality was significantly lower than that of offline services(P＜0.001).Despite this,82.76%of doctors were still inclined to recommend the internet-based diagnostic model to suitable patients.Conclusion Internet hospitals should establish a refined and intelligent platform system and rigorous service quality control standards to optimize doctors'online consultation processes.Comprehensive training for online consulting doctors should be strengthened.By improving the service quality of medical providers,the integration of online and offline services can be promoted to meet patients'demands for high-quality medical services.
