Theoretical application and suggestions of health communication effect evaluation research
10.3969/j.issn.1673-9701.2025.08.021
- VernacularTitle:健康传播效果评价研究理论应用与对策建议
- Author:
Zicong ZHENG
1
;
Dongying XIE
;
Ying ZHANG
;
Yangmei HUANG
;
Meng WANG
;
Wuqi QIU
Author Information
1. 杭州市疾病预防控制中心(杭州市卫生监督所)健康教育所,浙江 杭州 310051
- Publication Type:Journal Article
- Keywords:
Health communication;
Health popularization;
Effect evaluation;
Theoretical application
- From:
China Modern Doctor
2025;63(8):79-82
- CountryChina
- Language:Chinese
-
Abstract:
Objective To explore theoretical application of health communication effect evaluation in order to provide support for health communication.Methods Using health communication,health activities,health science popularization,effect evaluation as precise keywords,literature collected by databases from built to May 27,2024 was searched,and literature was screened by removing duplicate literature and reading title and abstract of literature.A total of 121 literatures were selected as research samples.Results Most of literatures did not adopt theoretical framework,and only 33 literatures had theoretical applications,mainly in fields of public health and communication.The most widely used literatures were theory of knowing and believing,Lasswell's 5W mode of communication and theory of persuasion,which were dominated by Western theories and lacked application and innovation of localized theories.Conclusion The future health communication effect evaluation should use more theoretical framework to support research,learn from and integrate theories of different disciplines,and explore localization theory research path.
