Analysis and countermeasures of online public opinion in public hospitals in the new media era
10.3969/j.issn.1671-332X.2025.10.007
- VernacularTitle:新媒体时代下公立医院网络舆情现状分析与应对策略
- Author:
Youfen YUAN
1
;
Shaosheng WANG
1
;
Xing WEI
1
Author Information
1. 广州市第一人民医院 广东 广州 510180
- Publication Type:Journal Article
- Keywords:
Public hospitals;
Online public opinion;
Public opinion management
- From:
Modern Hospital
2025;25(10):1505-1508
- CountryChina
- Language:Chinese
-
Abstract:
In the new media era,the internet has become a vast"public opinion arena."As the main body of China's healthcare service system,public hospitals are characterized by high technology,high risk,and high social attention.Based on the communication features of the new media era,public opinion management in public hospitals faces greater difficulties and challenges.Drawing on the practical experience of online public opinion management in a tertiary public hospital in Guangzhou o-ver the past three years,this article summarizes the public opinion management mechanism,studies the content of public opin-ion,analyzes the challenges encountered,and explores strategies for managing online public opinion in public hospitals.
