Research on the expansion of forms and optimization of effects of children's health science populariza-tion in the context of medical and preventive integration:a case study of wechat public account science popularization practice in a tertiary Children's hospital in Tianjin
10.3969/j.issn.1671-332X.2025.04.028
- VernacularTitle:医防融合背景下儿童健康科普形式拓展及效果优化研究
- Author:
Zhaoxing LI
1
;
Zhu CONG
1
;
Hongyan YAN
1
;
Zhencai DONG
1
Author Information
1. 天津市儿童医院/天津大学儿童医院 天津 300134
- Publication Type:Journal Article
- Keywords:
Medical and preventive integration;
Children's hospital;
Wechat public account;
Health science populari-zation;
Communication strategy
- From:
Modern Hospital
2025;25(4):599-602
- CountryChina
- Language:Chinese
-
Abstract:
Objective To explore the path of expanding the forms and optimizing the effects of children's health science popularization,further enhance the dissemination effect of science popularization,and improve children's health literacy.Meth-ods The WeChat public account of a tertiary pediatric hospital in Tianjin was selected as the research object.Using case analy-sis and data collection methods,statistics on the proportion of health science articles,the proportion of forms,reading volume,and other data were collected.Quantitative analysis was conducted on the dissemination effect of health science popularization.Strategies were proposed based on the problems reflected in the data.Results In this study,184 articles were studied,and 61 science popularization articles were analyzed in depth.In terms of science content,there were 2 articles with a total reading vol-ume of over 100 000.The average reading volume was mostly distributed in the range of 1 000-3 000 views,and the number of forwards and views maintained a low level of 4-15 views.In terms of the form of science popularization,the average reading vol-ume of video content was about 3 600 views,and the average reading volume of comic content was about 8 800 views,both lower than the average reading volume of traditional graphic content.Conclusion Based on the problems of low accuracy of children's health science content and insufficient formal innovation,an optimization path centered on the audience to optimize content and expand forms is proposed.This provides a reference for medical institutions to further leverage the role of WeChat public accounts and improve the level of children's health science popularization.
