Exploration on the construction path of ideological and political work in public hospitals from the 5W perspective of communication studies
10.3969/j.issn.1671-332X.2025.10.009
- VernacularTitle:传播学5W视角下公立医院思政工作建设路径探索
- Author:
Xuan ZHANG
1
;
Xinyi DAI
1
;
Huilin MA
1
;
Sitong CUI
1
;
Jue WANG
1
;
Yuan HE
1
Author Information
1. 复旦大学附属妇产科医院 200090
- Publication Type:Journal Article
- Keywords:
Ideological and political work;
5W theory of communication;
Public hospitals
- From:
Modern Hospital
2025;25(10):1515-1518
- CountryChina
- Language:Chinese
-
Abstract:
Strengthening ideological and political work is crucial for promoting the high-quality development of public hospitals.From the perspective of the 5W theory of communication,this paper deconstructs and analyzes the five key elements within the ideological and political work of public hospitals:the communicator,the message,the channel,the audience,and the effect.It identifies existing challenges,including the multiple roles of communicators,a disconnect between message content and context,the overwhelming volume of information through numerous channels,the heightened subjective consciousness of the audi-ence,and a lack of feedback mechanisms for assessing effectiveness.The causes of these challenges are analyzed.Corresponding strategies are proposed,such as introducing multi-agent collaboration,strengthening the integration of Party building with profes-sional services,consolidating platform development,enhancing emotional communication,and establishing feedback agendas.These measures aim to improve the effectiveness and pertinence of ideological and political education in public hospitals,thereby advancing their high-quality development.
