SWOT analysis and countermeasures for the medical services of Hong Kong and Macao residents in Guangdong public hospitals
10.3969/j.issn.1671-332X.2025.01.014
- VernacularTitle:港澳居民来粤公立医院就医服务的SWOT分析及对策探讨
- Author:
Linli ZHOU
1
;
Pei PENG
1
;
Xiaohui HUANG
1
;
Wenqi SHI
1
;
Lianxiong YUAN
1
;
Yao PAN
1
Author Information
1. 中山大学附属第三医院 广东 广州 510630
- Publication Type:Journal Article
- Keywords:
Guangdong province;
Public hospitals;
Hong Kong and Macao residents;
Medical services;
SWOT analysis
- From:
Modern Hospital
2025;25(1):49-52
- CountryChina
- Language:Chinese
-
Abstract:
Under the background of the integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area,the demand for medical services from Hong Kong and Macao residents in Guangdong continues to grow.As the main force in pro-viding medical services in Guangdong,public hospitals play a crucial role.This article aims to explore the current situation of the development of medical services for Hong Kong and Macao residents in Guangdong and propose development strategies from the perspective of hospitals to contribute to the integrated development of the Greater Bay Area.The SWOT method is used to system-atically evaluate the strengths,weaknesses,opportunities,and threats of Guangdong public hospitals in the development of medi-cal services for Hong Kong and Macao residents.A SWOT matrix is then constructed to formulate development countermeasures.The analysis shows that Guangdong public hospitals have advantages such as convenient transportation,cultural affinity,abundant medical resources,high service efficiency,and relatively low costs.However,they also face challenges such as inadequate cover-age of cross-border medical insurance,immature specialized services,inconsistent service standards,and insufficient exploration of cross-border medical care.At the same time,there are opportunities provided by national strategic support and strong market demand,while fierce market competition and slow integration of medical regulations among the three regions pose external threats.Based on the analysis,this article proposes countermeasures and suggestions,including strengthening publicity and innovative in-dustry cooperation,phased development of business,striving for policy coverage,enhancing business coordination,accelerating cooperation with the Hong Kong and Macao in medical care,and promoting international accreditation of hospitals.These sugges-tions provide decision-making references for the development of medical services for Hong Kong and Macao residents in Guang-dong's public hospitals.
