Status Quo and Development Strategy on the Arctium lappa L.Industry
10.3870/j.issn.1004-0781.2025.01.010
- VernacularTitle:牛蒡产业现状与发展战略
- Author:
Xue ZHANG
1
;
Xiangkun HAN
1
;
Xinya LIU
1
;
Yuzhi WANG
1
Author Information
1. 辽宁中医药大学经济管理学院,沈阳 110847
- Publication Type:Journal Article
- Keywords:
Arctium lappa L.;
Traditional Chinese medicine industry;
Development strategy
- From:
Herald of Medicine
2025;44(1):81-87
- CountryChina
- Language:Chinese
-
Abstract:
By systematically summarizing the basic situation of the Arctium lappa L.industry in our country,the strengths,weaknesses,opportunities,and threats(SWOT)analysis method,and the multi-expert review method were used to analyze,screen,and test the elements obtained.It is determined that the development of Arctium lappa L.industry should adopt the S-O strategy of relying on internal advantages to use external opportunities and judging from the orientation,the external opportunities are more pronounced,to take the opportunity of pioneering strategy.Based on utilizing external opportunities and exerting our advantages,we should adopt the strategy of product diversification,the strategy of expanding the international market,and the strategy of promoting science and technology to promote the efficient development of Arctium lappa L.industry.
