Cultural brand construction of public hospitals under the leadership of Party building:a case study of the deaf assistance outpatient clinic at Shanghai east hospital
10.3969/j.issn.1671-332X.2025.05.008
- VernacularTitle:党建引领下公立医院文化品牌建设
- Author:
Yannan PENG
1
;
Yijun SHEN
1
;
Qingyang ZHAO
1
;
Jiang LI
1
;
Xiaoyi LI
1
;
Qing CAI
1
Author Information
1. 上海市东方医院 上海 200120
- Publication Type:Journal Article
- Keywords:
Party building leadership;
Cultural construction;
Medical social workers;
Deaf assistance outpatient clinic
- From:
Modern Hospital
2025;25(5):687-689,693
- CountryChina
- Language:Chinese
-
Abstract:
The new cultural construction of high-quality development of public hospitals proposes a patient-oriented ap-proach.People with disabilities,represented by the hearing-impaired community,faces many difficulties in the process of seeking medical care,and their needs have not been adequately addressed.This inadequacy adversely affects the development of harmoni-ous doctor-patient relationships and the patient medical experience.This study takes the deaf assistance outpatient clinic,first es-tablished by Shanghai East Hospital as an example to elaborate the practice of cultural brand construction under the leadership of Party building.Medical social workers,healthcare professionals,and volunteers work together to build a cultural brand through institutional guarantees,detailed care,and the establishment of a full process service system.This is expected to provide refer-ences for the construction of hospital cultural brands..
