Practice and reflection on building a new cultural system under the background of high-quality devel-opment of public hospitals:a case study of qilu hospital
10.3969/j.issn.1671-332X.2025.06.006
- VernacularTitle:公立医院高质量发展背景下构建新文化体系的实践与思考
- Author:
Wenfei WANG
1
;
Ning LI
1
;
Yajie LIN
1
;
Xinping ZHANG
1
Author Information
1. 山东大学齐鲁医院 山东济南 250012
- Publication Type:Journal Article
- Keywords:
Public hospitals;
Cultural construction;
High-quality development;
Cultural branding;
Communication in-novation
- From:
Modern Hospital
2025;25(6):845-847
- CountryChina
- Language:Chinese
-
Abstract:
High-quality development of public hospitals requires cultural construction as an endogenous driving force,ai-ming to build a cultural system that integrates systematic,innovative,and humanistic characteristics.Leveraging its century-old historical legacy,Qilu Hospital of Shandong University has established a cultural construction pathway characterized by"strategic planning,heritage preservation,brand building,exemplary leadership,and communication innovation"through five major sys-tems:improving top-level design,inheriting historical heritage,building distinctive brands,cultivating exemplary models,and expanding communication channels.This approach provides cultural and spiritual impetus for the hospital's high-quality develop-ment.Empirical evidence demonstrates that cultural construction in public hospitals must emphasize systematic top-level design,distinctive cultural identity,synergy between tradition and innovation,and long-term sustainability,ultimately transforming cul-tural"soft power"into"hard support"for development.This practice offers a replicable"Qilu Model"for nationwide public hos-pital cultural development,while injecting new connotations into the implementation of the Healthy China strategy.
