A study on community healthcare workers preferences for providing Traditional Chinese Medicine health management services based on Discrete Choice Experiment
10.3969/j.issn.1674-2982.2025.03.007
- VernacularTitle:基于离散选择实验的社区医务人员中医健康管理服务提供偏好研究
- Author:
Xiao-jing MA
1
;
Hang XU
;
Yu-na PAN
;
Jian-ping REN
Author Information
1. 杭州师范大学公共卫生学院 浙江 杭州 310036;中国医学科学院医学信息研究所 北京 100020
- Publication Type:Journal Article
- Keywords:
Community healthcare workers;
Traditional Chinese Medicine;
Health management services;
Preferences;
Discrete Choice Experiment
- From:
Chinese Journal of Health Policy
2025;18(3):48-56
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To investigate the preferences and influencing factors of Traditional Chinese Medicine(TCM)health management services among community healthcare workers,providing a reference for promoting and spreading TCM health management services in communities.Methods:Based on a discrete choice experiment,a questionnaire survey was conducted among 596 community healthcare workers across 9 administrative districts in Beijing.A mixed logit model was used to analyze their preferences.Results:Changes in post-tax monthly income,expected efficacy,single-service duration,technical difficulty,patient compliance,and insurance coverage significantly influenced community doctors'service preferences.Changes in post-tax monthly income had the highest relative importance(35.11%),followed by insurance coverage(34.87%).Preferences varied among healthcare workers with different professional titles,backgrounds,weekly working hours,and whether the service was included in performance evaluations.Conclusion:Both economic and non-economic factors influence community healthcare workers'service preferences to varying degrees.Optimizing the combination of TCM health management service attributes can enhance community healthcare workers'willingness to provide such services.It is recommended to use a combination of economic and non-economic incentive measures and develop differentiated strategies for healthcare workers with different characteristics to meet their service preferences and promote the development of TCM health management services in communities.
