Establishment of a service quality evaluation system for pharmaceutical science popularization WeChat public accounts using the delphi method
10.3969/j.issn.1671-332X.2025.02.036
- VernacularTitle:基于德尔菲法构建药学科普微信公众号服务质量评价体系的研究
- Author:
Shasha LIU
1
;
Na YU
1
;
Xiaodan HONG
1
;
Wenhui YU
1
Author Information
1. 惠州市中大惠亚医院 广东惠州 516081
- Publication Type:Journal Article
- Keywords:
Pharmaceutical science popularization;
WeChat public account;
Evaluation system;
Delphi method;
Ana-lytic hierarchy process
- From:
Modern Hospital
2025;25(2):305-309
- CountryChina
- Language:Chinese
-
Abstract:
Objective To develop an evaluation system for assessing the service quality of pharmaceutical science We-Chat public accounts.Methods Drawing from the experience of pharmaceutical popular science creation,the primary indicators for evaluating the service quality of pharmaceutical popular science WeChat public accounts were identified through investigation and literature review.These preliminary indicators were refined through the application of the Delphi method.The corresponding index weights were determined using the analytic hierarchy process.This approach culminated in the formulation of a comprehen-sive evaluation system for the service quality of pharmaceutical popular science WeChat public accounts.Additionally,specific WeChat public accounts were selected for case analysis to further validate the scientific rigor of the proposed evaluation system.Results A comprehensive and scientific three-level index of service quality evaluation of WeChat public account for pharmaceu-tical science popularization was established,including three first-level indicators,nine second-level indicators and thirty-eight third-level indicators.Conclusion This evaluation index system can provide a reference for evaluating the service quality of pharmaceutical science popularization WeChat public accounts.
