Applications and challenges of behavioral economics theory in HIV/AIDS response
10.3760/cma.j.cn112150-20241108-00884
- VernacularTitle:行为经济学理论在艾滋病防治中的应用与挑战
- Author:
Yalan WANG
1
;
Junjie WANG
1
;
Duo SHAN
1
Author Information
1. 中国疾病预防控制中心性病艾滋病预防控制中心，北京 102206
- Publication Type:Journal Article
- Keywords:
HIV/AIDS;
Behavioral economics;
Decision making
- From:
Chinese Journal of Preventive Medicine
2025;59(6):952-959
- CountryChina
- Language:Chinese
-
Abstract:
Behavioral economics offers an innovative theoretical and practical framework for HIV/AIDS prevention by elucidating the irrational tendencies in individual decision-making. This review explores core behavioral economics concepts and their applications in HIV/AIDS prevention, including how salience bias, present bias, and loss aversion influence high-risk populations′ behaviors. It also synthesizes empirical evidence on the effectiveness of nudge-based interventions in enhancing public health strategies, increasing HIV testing uptake, and improving treatment adherence.Additionally, the paper addresses key challenges in the field, such as interdisciplinary collaboration, cost-effectiveness analyses of economic incentives, and ethical and cultural considerations in implementation. Future research should further integrate sociocultural contexts specific to China to localize behavioral economics applications, refine intervention strategies, and optimize resource allocation. Such efforts will advance progress toward the global goal of ending the HIV epidemic by 2030.
