Communication power of WeChat official accounts of popular health science periodicals based on WCI
10.3969/j.issn.1009-0754.2024.07.011
- VernacularTitle:基于微信传播指数的卫生健康类科普期刊微信公众号传播力研究
- Author:
Liang CAI
1
;
Linfang MO
;
Yueyang WANG
;
Liu YANG
;
Youhua HU
;
Huiliang GAN
Author Information
1. 201203 上海,复旦大学药学院
- Keywords:
New media platform;
Medical popularization;
Medical journals;
WeChat official account;
Transmissibility
- From:
Journal of Navy Medicine
2024;45(7):720-724
- CountryChina
- Language:Chinese
-
Abstract:
Objective To study the communication power of WeChat official accounts of popular health science periodicals based on WCI.Methods Six popular health science periodicals were selected from the catalog of national excellent popular science periodicals(2020),namely Family Medicines,Family Doctor,Home Medicine,TCM Healthy Life-Nurturing,Health and Life,and Popular Medicine.The indicators related to the communication power of their WeChat official accounts were collected,and the WCI was calculated to evaluate their communication power.Results The average WCI of WeChat official accounts of the 6 popular health science periodicals from August 2023 to January 2024 in descending order was as follows:Family Doctor,TCM Healthy Life-Nurturing,Popular Medicine,Home Medicine,Family Medicines,and Health and Life.The average WCI of Family Doctor was excellent,the average WCI of Health and Life was poor,and the others were medium.From August 2023 to January 2024,the average number of articles published in the WeChat official accounts of the 6 health science periodicals in descending order was as follows:Family Doctor,Family Medicines,Home Medicine,Popular Medicine,Health and Life,and TCM Healthy Life-Nurturing.Conclusion The communication power of WeChat official accounts of outstanding popular health science journals in China still needs to be improved.It can be improved by optimizing the content of tweets,strengthening interaction with users,improving the utilization of modern technologies such as digitalization,big data and artificial intelligence,and strengthening multi-party cooperation.These measures can help journals to better disseminate health knowledge,meet needs of health education,and improve the national health level.
