Research on Strategies for the International Communication of Traditional Chinese Medicine Sports and Health Culture from the Perspective of Cultural Confidence
10.13359/j.cnki.gzxbtcm.2025.05.036
- VernacularTitle:文化自信视域下中医运动养生文化的国际传播策略研究
- Author:
Jixu CHEN
1
;
Jian ZHENG
;
Shaohui MA
Author Information
1. 广州中医药大学体育健康学院,广东 广州 510006
- Keywords:
traditional Chinese medicine sports and health culture;
international communication;
cultural confidence;
talent training;
communication platforms;
communication systems;
communication media;
Braddock communication mode
- From:
Journal of Guangzhou University of Traditional Chinese Medicine
2025;42(5):1283-1289
- CountryChina
- Language:Chinese
-
Abstract:
Traditional Chinese medicine(TCM)sports and health culture is an important part of traditional Chinese culture,with profound historical origins and cultural heritage.Based on the connotation of TCM sports and health culture and with reference to Braddock communication mode,this paper analyzed the problems existing in the international communication of TCM sports and health culture,and put forward the integrated and multi-dimensional strategies for the international communication of TCM sports and health culture from the perspective of cultural confidence in seven aspects,including strengthening talent training,building communication platforms,establishing communication systems,combining theory with practice,enriching communication media,innovating communication content and attaching importance to communication effects.The discussion aims to provide new ideas for the international dissemination of TCM sports and health culture,and to promote the international communication of TCM sports and health culture.
