Study on residents’willingness to pay for community pharmacies’medication guidance services and its influencing factors
- VernacularTitle:居民对社会药房用药指导服务的支付意愿及影响因素调查
- Author:
Mingyue LI
1
;
Jiangtao ZHANG
1
;
Zhen KANG
2
;
Hui GAO
1
;
Wentao LIAO
1
;
Lufeng CHENG
1
Author Information
1. College of Pharmacy，Xinjiang Medical University，Urumqi 830017，China
2. School of Basic Medicine and Clinical Pharmacy，China Pharmaceutical University，Nanjing 211198，China
- Publication Type:Journal Article
- Keywords:
community pharmacies;
willingness to pay;
pharmacists sevices;
medication guidance;
contingent valuation method
- From:
China Pharmacy
2025;36(22):2766-2771
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE To explore the willingness to pay （WTP） of Urumqi residents for community pharmacies’ medication guidance services and its influencing factors， so as to provide data support for the optimization of community pharmacy services and the establishment of a fee structure for medication guidance services. METHODS A stratified quota sampling method was employed to select 14 communities in Urumqi City. From April to June 2025， a combined offline and online questionnaire survey was conducted among adult residents in these communities. The contingent valuation method was used to construct three hypothetical scenarios （namely， basic， enhanced and extended services） of medication counselling in community pharmacies to assess residents’ WTP for these services. Binary Logistic regression was employed to analyze the influencing factors of WTP. RESULTS A total of 576 valid questionnaires were obtained. Under the scenarios of basic， enhanced and extended services， 38.54%， 49.65% and 67.19% of the respondents expressed WTP for the services， respectively. Occupational type， type of basic medical insurance， annual income， perception of pharmacists’ profession， and acceptance level of the service were identified as major influencing factors for WTP （P＜0.05）. CONCLUSIONS The willingness of residents in Urumqi to pay for medication counseling services provided by pharmacists in community pharmacies significantly increases with the enrichment of service content. It is recommended to incorporate basic medication counselling services provided by pharmacists in community pharmacies into medical insurance payment， while value-added services should be partially or fully self-paid by residents. Additionally， efforts should be made to strengthen the promotion of the professional and service value of licensed pharmacists， so as to facilitate the high-quality development of pharmaceutical care.
