Operation and countermeasures of the WeChat official account for health popularization in a tertiary public hospital
10.3969/j.issn.1671-332X.2024.11.031
- VernacularTitle:某三级公立医院微信公众号健康科普运营与对策探究
- Author:
Youfen YUAN
1
;
Shaosheng WANG
;
Xing WEI
Author Information
1. 广州市第一人民医院 广东 广州 510180
- Keywords:
Public hospital;
WeChat official account;
Health popularization;
Communication effect;
Operation and countermeasure
- From:
Modern Hospital
2024;24(11):1745-1748
- CountryChina
- Language:Chinese
-
Abstract:
As a new medium for communication,WeChat official accounts have become vital tools for public hospitals in disseminating health knowledge.With the advancement of smart hospitals,these accounts have gained significant attention as cru-cial platforms for health communication and brand promotion.This paper examines the WeChat official account(subscription ac-count)of a public hospital in Guangzhou,analyzing operational data from January 1,2022 to July 31,2024.It investigates the operational status,content production,and dissemination effects of various push content themes from a health communication per-spective.The study identifies existing issues and offers suggestions to enhance top-level design,address reader needs,and inno-vate new formats for science popularization.These measures are made to identify effective operational strategies and provide a ref-erence for public hospitals in the promotion of health-related knowledge through WeChat official accounts.
