Objective Analysis of the influence of enviromental factors on consumer satisfaction and behavior intentions. Methods The random sampling method is called into play for empirical investigation of some hospitals and medical organization in Guangzhou, in order to determine the environmental factors for hospitals by means of factor analysis and regression analysis. Results It is found that environmental factors affecting hospitals include the following: (1) internal environmental factors; (2) social factors; (3) hospital facilities and beds design factors; (4) hospital location and transportation factors; (5) aesthetic factors. Conclusion Hospitals should sophistically design and manage environment variables in view of potential customers, differentiating themselves from the rest for greater shares in the target market.

Based on the investigation of the scale of recruiting students in Chinese medicine colleges,the author thinks that Chinese medicine colleges and universities should develop the specialities featuring Chinese medicaine and the related rising specialties to provide personnel support for the development of the modern industry of Chinese medicine.

The authors investigated the medical higher universities enrollment and specialty setting of international economic & trade situation and proposed to strengthen the study and bold attempt of the differentiation of international economic & trade situation as well as to appropriately add some new branches to this specialty.Meanwhile,medical institutions must emphasize their medical characteristics.

Based on a description of the evolution,main reform practices and effects of public hospital payment system reforms,this paper focused on analyzing the existing problems found in the reforms.Such problems namely include lack of scientific and reasonable design of payment standards,lack of systemic and coordinated system reforms,and failure to fully mobilize the enthusiasm of medical workers to participate in the reforms,as well as other underlying causes.Based on such suggestions were put forward to promote public hospital payment system reforms,as negotiation of the payment standard between purchasers and providers,combined approaches in innovation in payment methods,advancing systemic payment system reform,and establishing a transmission mechanism of incentive to the medical personnel.

The paper presented the payment system theory of the primary health care service in China,the current status of the health service system,and analyzed main challenges for the time being.Based on such studies,the authors made the following policy proposals.The first is adjustment of the fiscal payment method of the government to such institutions in line with the classification guidance principle; the second is to shift the payment method of primary public health services to the post payment of fee-for-service; the third is reform of the performance-based salary system to link payment to medical workers directly with the amount and quality of their services; the fourth is a set of result-oriented performance appraisal indicators,with rising proportion of performance pay; the fifth is to integrate the outpatient clinic fund covered by medical insurance and the primary public health service fund,into a capitation payment.

Based on summarizing the international experiences and reviewing the historical evolution and current situation of the physicians'compensation system of public hospitals in China,this paper clarified the existing problems of the current compensation system.Such problems namely included lack of security on the source of the physicians'compensation,low level of sunshine salary which caused thecompensatory mechanism,lack of scientific design of the salary structure and allocation,as well as other underlying causes.Drawing lessons from reform practices at home and abroad,the basic principles and reform directions were put forward,as well as 4 route selections,namely establishing an security investment system to guarantee a stable and higher level salary under the current compensation system, implementing a high level of flip-type annual compensation with locking the current salary into files, establishing an appropriate compensation system referring to an innovated evaluation system of physicians in public hospitals,and coordinating closely with public institution reforms to promote physicians' compensation system reform.

Following an analysis of the problems and challenges of hospitals regulation in China and a comparative study of situations at home and abroad,this paper presented six policy proposals for the reform of public hospitals regulatory system in China.The policy suggestions included definite regulatory objectives,defined relationship between public hospitals and government,strengthening both economic regulation and social regulation, establishing multivariate regulatory system, introducing flexible regulatory methods and full utilization of the third-party impact,which met the requirements of public hospital in healthcare reform in China and propelled the reform forward.