1.Laparoscopic colorectal resection under the concept of membrane anatomy
Dexin LIN ; Xuan LI ; Yong ZHANG ; Yueming XIA ; Yueyue ZENG ; Xinbin ZHUO ; Guijian CHANG
International Journal of Surgery 2018;45(4):281-283,封4
Total mesorectal excision(TME)and complete mesoclic excision (CME)concepts make people aware of membrane integrity;the effect of endoscopic magnification and the hemostatic effect of ultrasonic scalpel,surgical field of view clearly,to further understand the structure of the membrane,which proposed the surgical anatomy of the membrane.This article describes the surgical membrane anatomy from the colorectal membrane of the embryonic development and membrane anatomical features that guide laparoscopic colorectal surgery.
2.Study on Integrated Marketing Strategy of the Internationalization of Traditional Chinese Medicine under the Background of "Belt and Road": Based on Burke's Identification Theory
Hui WANG ; Qinghu HE ; Jing TANG ; Xinbin XIA ; Zhengdong HU
World Science and Technology-Modernization of Traditional Chinese Medicine 2017;19(6):1000-1005
There is a pressing need to promote the overseas innovation and development of traditional Chinese medicine (TCM) in building the "Belt and Road".However,TCM still faces great challenges in the process of internationalization at the present stage,because the backwardness of the international marketing management,cultural differences between China and the west and lack of R&D in turn.It causes indefinite international market position,low brand awareness and low international influence.Therefore,this research explored the internationalization identity of TCM in building the "Belt and Road" from the perspective of Burke's identity theory,put forward ways to realize the international identity of TCM in the aspects of experience,emotion and culture,and constructed the integrated marketing strategy framework of government marketing,industry marketing and enterprise marketing based on STP marketing tool.It would be beneficial to promote the international cognition and influence of TCM,in order to realize the TCM internationalization.