Objective To explore the effective countermeasures for the Scientific research funds auditing in medical schools.Methods Political-Economic-Social Technological (PEST) method was used to analyze the macro environment changes for research funding audit,including policy,economics,social,technology..We described the situation in the research funds auditing,based on the model of Strengths-Weaknesses Opportunities-Threats (SWOT).Results Some counter-measures in the research funds auditing are recommeded for solution.Conclusions The PEST-SWOT model could provide effective countermeasures for the research funds auditing in medical schools.

The paper introduced the basic theory of outcome evaluation of media coverage,as well as hospital news and reports analysis methods and attitude measurement methods based on the frame theory and appraisal theory.In addition,the authors made a case study of hospital reports.Authors found that these methods can estimate public opinions,media hotspots and media cooperation based on statistics of news topics,information source,attitudes,reporting media and reprints,for reference of the hospital on its news report and communications.