3.Review and reflection on study of four properties of traditional Chinese medicine.
Jiagang DENG ; Huazhen QIN ; Lei LIU ; Yanjun LIANG
China Journal of Chinese Materia Medica 2009;34(24):3310-3312
To summarize the biological effects of four natures of traditional Chinese medicine (TCM) in the recent 40 years, including cold, hot, warm and cool, which have the effect on central nervous system, endocrine system on the activity of sympathetic nerves, basal metabolic rate, the function of organs and tissues and secretion of cytokine out of body. And to review the new concepts and new hypotheses in recent 10 years which proposed on the four natures of traditional Chinese medicine. Based on the above summary we pointed out that the previous studies on biological effects have shortage in the following aspects: The studies had little connection with the TCM theory; The research highly concentrated on the biological effects of the cold and heat natures of drug; There is almost no research on the biological effects of the neutral nature; The research on the biological effects of the natures of traditional Chinese medicine had no combination with effects of drugs. And pointed out that studies on four natures of traditional Chinese medicine will be a multi-level, multi-disciplinary, multi-factor, multi-targe research, connecting Chinese medicine theory. The research will be a combination of the macro research and the micro research, the qualitative research and the quantitative research and the experimental research and the clinical research.
Medicine, Chinese Traditional
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methods
4.Preliminary study on main impacting factors on brand equity of listed traditional Chinese medicine companies.
Wei TAN ; Dong-Mei GENG ; Xue RONG ; Zi LI ; Wei LIU ; Li YANG ; Si-Qun XU ; Xiao-Qian JIE
China Journal of Chinese Materia Medica 2013;38(9):1442-1446
The brand equity is valuable intangible assets of traditional Chinese medicine companies, who are excellent representatives of traditional Chinese medicine enterprises and the most promising ones to good international medicine brands. However, there is still no systematic study on how to correctly evaluate the brand equity of listed traditional Chinese medicine companies at present. To make it clear, the main impacting factors on brand equity of listed traditional Chinese medicine companies, both structured open outline pre-research and closed questionnaire research were adopted for the field survey, and some suggestions for how to protect and enhance the brand equity were also presented on the basis of survey and analysis, in the hope of improving the brand management level of listed traditional Chinese medicine companies, and making a beneficial exploration for the development of brand theory of the traditional Chinese medicine industry.
Humans
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Medicine, Chinese Traditional
;
methods
7.The value of lab diagnostics in Chinese medicine microscopic syndrome differentiation.
Wen-Jie LIANG ; Chao-Yi FANG ; Ying-Jun DING
Chinese Journal of Integrated Traditional and Western Medicine 2012;32(4):543-546
Lab diagnostics plays an important role in Chinese medicine (CM) microscopic syndrome differentiation owe to its properties such as microcosmic, objectivity, and quantitation. It is not replaceable in identifying dormant syndrome. Besides, it plays important roles in studying the essence of CM syndromes, the modeling of CM syndromes, the microscopic classification of CM syndromes, and the typing of CM syndromes. Therefore, lab diagnostic indices are important indices for microscopic syndrome differentiation. Microscopic syndrome differentiation deduced from laboratory diagnostics has become beneficial complement for macroscopic syndrome differentiation. It will promote the formation of a brand new syndrome differentiation subject and the development of microscopic syndrome differentiation.
Laboratories
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Medicine, Chinese Traditional
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methods
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