A pilot test was conducted in Pantai Dalam, Kuala Lumpur among 30 children of 10-18 years old to examine their views about the marketing strategies employed in our local anti-smoking campaign. The study showed that the marketing strategies used were less effective because its fail to prevent smoking habit among children. The causes that lead to the campaign in efficiency are posters and pictures of critical illness used in the campaign failed to give significant impact to children about the ill-hazard of smoking (60%), children easy-access to cigarette (66%), and lack of cooperation from all sectors of society in supporting the campaign (77%). Marketing strategy of anti-smoking campaign in terms of product, price, accessibility, promotion, social policy and community partner ships need to be improved and given equal emphasis to ensure the effectiveness of a comprehensive campaign

Quality is the most important element in the process of production or services produced by organization to its customers. Quality of service refers to the measure of how a service is delivered matches customer expectations. The study aims to examine the quality of public health services received by immigrant labours. There are three aspects of quality in public health services to be measured i.e health service condition, the waiting time for treatment and treatment by hospital staff on immigrant labours. The result showed a large number of immigrant labours are satisfi ed with the quality of health services