OBJECTIVE:To discuss the method of selecting the site of drugstore for pharmaceutical reail chain enterpris?es.METHODS:To introduce the theory of selecting the site of retail chain store in other business.RESULTS&CONCLU?SION:Pharmaceutical retail chain enterprises should select the site of drugstore by four steps:judging feasibility of opening a drugstore in a region,analyzing the site and area of the drugstore,forecasting the sales volumn and profit of the adding drug?store,starting the business and carrying out periodical estimation.

OBJECTIVE:To provide reference information for promoting human resource management of pharmaceutical retail chain enterprises in China METHODS:Analyzing the human resource characteristics and existing problems in Chinese pharmaceutical retail chain enterprises RESULTS & CONCLUSION:Chinese pharmaceutical retail chain enterprises should carry out human resource management in four aspects:making human resource program,choosing the personnel,training the personnel and assessing the personnel

OBJECTIVE:To discuss the developmental environments suitable for Chinese biopharmacy.METHODS:The developmental environments of Chinese pharmacy on policy,law,finance and information were analyzed in view of the char?acteristics of Chinese pharmacy.RESULTS&CONCLUSION:In order to push forward the developmental proceedings of Chinese biopharmacy,policies like Research&Development,products transfer,patent application and registration approval,industrialization,human resources management,marketing,international cooperation etc.of Chinese biopharmacy should be kept improving,and the environments on law,finance and information of biopharmacy should also be optimized.

OBJECTIVE:To provide references for the supervisors of licensed pharmacists and other correlative personnel in mainland of China.METHODS:The related information on the licensed pharmacists in Hong Kong,Macao,Taiwan and mainland of China were compared and analyzed.RESULTS&CONCLUSION:The licensed pharmacists in Hong Kong,Macao,Taiwan are different from those in the mainland of China in terms of the legal bases for management,the control agency,classification and numbers,distribution,qualifications for access,education and continuing education etc.The mainland of China can draw merits from Hong Kong,Macao and Taiwan to further perfect its management on the licensed pharmacists.

OBJECTIVE: To explore the developmental modes of Chinese biopharmaceutics for the references of institutions of higher learning, scientific research institutions, enterprises and governmental branches.METHODS: Problems in Chinese biopharmaceutical research & development and its industrialization were analyzed and modes suitable for Chinese biopharmaceutical development were put forward.RESULTS & CONCLUSION: In order to promote the development of biopharmaceutics effectively, biopharmaceutical talents reserve mode, industry - university - laboratory cooperation mode, research & development mode, step-by-step exploitation mode, marketing mode, modern corporation operation mode, industry assembly mode, international cooperative mode, etc.can be applied in China.

OBJECTIVE:To understand the gap between and common regularity of China and USA in development of drug retail chain management METHODS:The sales volume,number of drugstore and the average sales volume of a drugstore of Chinese and American drug retail chain enterprises were collected and analysed These enterprises occupied the front 50 places in sales volume RESULTS & CONCLUSION:There exists a wide gap between Chinese and American drug retail chain enterprises,however,Chinese enterprises can improve the market competition ability and gradually reduce the distinction between China and America in management through scientific expanding strategy

The past decade has witnessed the remarkable progress on nanotechnology and nanoherb. With the globally rapid development of nanotechnology, we are considering to construct new nanoformula systems of traditional Chinese medicine (TCM) by using porous materials, multilayered core-shell particles or nanoparticles containing various multifunctional parts. With the compatibility of sovereign, minister, assistant and courier in a formula, new nanoformula systems of TCM will have various advantages, such as containing multiple active species, controlled release, targeting function, and labeling and tracing capabilities. Using the latest breakthroughs of nanotechnology for the modern research of TCM will greatly help enhance the ability to investigate the principles of TCM, and to design, screen and utilize new nanoformula systems of TCM.

OBJECTIVE:To provide reference for the selection of marketing strategy for post-marketing drugs.METHODS:?2 test was employed to analyze the number of 4 marketing strategies(flank attack strategy,guerrilla strategy,defensive strategy and attack strategy)used for the 100 well-known drug brands(74 from domestic versus 26 from abroad),meanwhile the regular marketing strategies for the domestic vs.foreign drug enterprises and for the OTC drugs vs.prescribed drugs were analyzed.RESULTS & CONCLUSIONS:There were significant differences between domestic and foreign pharmaceutical enterprises in the use of guerrilla strategy and attack strategy,20 of the domestic brands(27.03%)vs.none of the foreign brands used guerrilla strategy(0.00%),however,the foreign enterprises prefer attack strategy than domestic enterprises(14 foreign brands(53.85%)vs.13 domestic ones(17.57%)).There were no significant differences between domestic and foreign brands in the application of flank attack strategy and defensive strategy,the same is true between OTC and prescription drugs in the four strategies mentioned above.

OBJECTIVE:To provide references for domestic pharmaceutical enterprises in making marketing-mix strategy. METHODS: ?2 test was performed to analyze the numbers of the product strategy,price strategy,place strategy and promotion strategy included in marketing-mix strategy of 100 well-known brand drugs (74 domestic brand drugs versus 26 foreign brand drugs),and the regular patterns for the application of the strategies were summarized. RESULTS & CONCLUSIONS: There is great difference between domestic brand drugs and foreign brand drugs in product strategy and price strategy. In terms of product strategy,the foreign drug enterprises attach more importance to concept marketing strategy than domestic counterparts do;as for price strategy,the domestic drug enterprises prefer low price-high promotion strategy while the foreign counterparts prefer high price-high promotion strategy. However,the difference between Chinese drug enterprises and foreign counterparts in channel strategy and promotion strategy is non-significant.

OBJECTIVE: To discuss marketing combination program strategy of online drug store in China.METHODS: It was analyzed from aspects of product strategy,price strategy,channel strategy and promotion strategy.RESULTS & CONCLUSIONS: For product strategy of online drug store,great importance should be attached to the rational selection of products;the product strategy should manifest its advantage of low price;the distribution channel strategy should be conducive to the close rate and the promotion means in promoting strategy should be diversified.