1. STUDY OF THE ATTITUDE AND INTERRELATIONS, FEATURE OF ACTIVITY OF
Mongolian Pharmacy and Pharmacology 2012;1(1):46-51
INTRODUCTION: Although the quality, supply and availability of drugs have been improved in our today’s market, it still exists cases of the import, the distribution and illegal advertisement of drugs that don’t meet the quality standards. Moreover, many new private pharmaceutical factories and drug supplying organizations and drugstores are established and new pharmaceutical preparations and treatment services are provided now. The imply the need for securing the quality and security situation of drugs produced by domestic pharmaceutical factories and imported from abroad, to bring the quality control to new level, to further improve the law and legal environment, as well as to improve the public regulation about drugs. [5] GOAL OF STUDY: Тo study the work characteristics and their ethic relation of doctors and representatives of the representative office of foreign and domestic pharmaceutical companies carrying out their activities on the pharmaceutical market of our country, as well as the interrelation and attitude of doctor representatives, and doctors and pharmacists in connection with their work and duty characteristics. MATERIALS AND METHODS: At all 200 pharmacists of 45 drugstores in 6 districts, at all 150 doctors of total 8 central hospital of III and II stage and 45 doctor representatives who are working representing 13 foreign companies are covered in this research work. We carried out our research and study works from March 2012 till September 2012 by 3 types of questionnaire “doctor”, “pharmacist” and “doctor representative”. CONCLUSION: 1. 24.4% of doctor representatives who participated in our study have been worked for 10-15 years, 19.5% of them for 5-10 years, and the main direction of activities were fully focused to hospitals and drugstores, and they are working by introducing of new pharmaceutical preparations to the market. 2. The doctor representative are working to introduce and inform the clients and patients about their drug information using different marketing methods and principles through the intermediation of doctors and pharmacists, strictly holding on the principle of intercommunication with them, by daily visiting 3-5 hospitals, treatment centers and 5-10 drugstores by a constant frequency. And the doctors and pharmacists have a high work and professional respect before the doctor representatives. 3. It is approved that 54% of doctor representatives covered by our studies don’t talk about the issues relating to patients and impacting the doctoral ethic by their visits to doctors. 4. 56% of doctors and 59% of pharmacists who were covered by our study said that the doctor representative don’t make any proposal relating to and impacting the interests of their patients. This shows that the actual ethical tendency of the doctor representatives are at positive level.