BACKGROUND AND OBJECTIVES: Smoking cessation campaigns aim to raise awareness on the dangers of tobacco use and provide help for successful abstinence. Fourth year students of the UP College of Pharmacy implemented activities to promote smoking cessation among patients and clients at a tertiary government hospital. This paper aimed to describe the students' experiences on their project at the hospital during their Hospital Pharmacy course. Key learnings, challenges, and recommendations for the project's improvement, as well as their perceptions on current smoking cessation programs of the government were, likewise, determined.

METHODS: The students' activities were documented and described. A descriptive quantitative design using a self-administered online questionnaire was used to determine challenges, key learnings, and recommendations while content analysis was applied on open-ended questions to determine the frequency of responses in common themes identified. Perceptions on current smoking cessation campaigns were also summarized using frequency statistics.

RESULTS: The five approved projects implemented by the students were (1) setting up of smoking cessation booths, (2) display of posters within the hospital premises, (3) distribution of leaflets and reading materials, (4) playing of smoking cessation campaign videos, and (5) the creation of a social media page. Most of the students were challenged in scheduling and delegation of tasks (81.4%) and delays in project implementation (57.6%). They also realized the difficulty of stopping smoking (74.6%) and that it has various root causes (72.9%) that need to be addressed. To improve the project, students recommended collaborations with the hospital (79.7%) and the Department of Health (84.7%) to further smoking cessation programs. Lastly, they perceived that the current smoking cessation program is inadequate or underutilized.

CONCLUSION: Smoking cessation programs require a multi-sectoral approach to be effective and sustainable, and students can be active partners in their implementation. Pharmacy student smoking cessation-led activities can complement government programs on smoking cessation. Moreover, students can apply what they have learned about smoking cessation while preparing them for their future role as pharmacist-counsellors.