Efforts to Enhance Long-Stay Demand in National Park Resort Villages with Spas ─From Considerations and Analysis Based on the Official Websites─
- VernacularTitle:温泉のある休暇村における長期滞在需要を高める取り組み～公式ウェブサイトの分析・考察から～
- Author:
Kazuhiro FUJIMOTO
1
Author Information
- Keywords: national park resort village; long stay; external environments; activities; walking trails; nearness; diversity; sustainability
- From:The Journal of The Japanese Society of Balneology, Climatology and Physical Medicine 2021;84(2):93-103
- CountryJapan
- Language:Japanese
- Abstract: The Ministry of the Environment’s the Onsen Stay policy calls for the creation of a plan to increase the demand for long-term stays in spa health resorts. A report on the development of such plans, focusing on spa health resorts, has been published. According to the report, it was suggested that five external environments around the spa resort should be utilized in combination with each other, namely: making the most of the natural environment, making the most of the historical and cultural environment, making the most of the artificial environment and facilities, making the most of different environments by moving around, and making the most of the nighttime hours. In this report, I will try to verify whether these five types of programs are appropriate or not by using the program for a stay in the national park resort village. In addition, I will evaluate whether the proposed program will enhance the demand for a stay in the national park resort village, and suggest improvements. The 11 national park resort villages in this report are Retreat Azumino Hotel, Norikura Kogen, Minami-Izu, Fuji, Noto-Senrihama, Echizen-Mikuni, Omihachiman, Minami-Awaji, Takeno Kaigan, Nanki-Katsuura, and Hiruzen Kogen. I confirmed the validity of the five types, and the necessity to create a program for a stay in these villages by making the best use of the five external environments of the spa. In addition, it was shown that the importance of the program was not so much the diversity of the external environment of the spa along the walking course, but rather the nearness to the place of origin and destination and the sustainability of the program as well as the time to complete it.
