The propagation and education strategy of Traditional Chinese Medicine culture in the museum field: taking the Chinese medicine museum of Beijing University of Chinese Medicine as an example

VernacularTitle:以北京中医药大学中医药博物馆为例探析博物馆场域下的中医药文化宣教策略
Author: Linmin FENG ¹ ; Zexin MA ; Jiyang PAN ; Yu HAN ; Ying LU
Author Information

1. 北京中医药大学中医药博物馆　100029
Keywords: Culture; Medicine, Chinese traditional; Specialized museum; Propaganda and education function
From: International Journal of Traditional Chinese Medicine 2021;43(7):625-629
CountryChina
Language:Chinese
Abstract: Traditional Chinese Medicine (TCM) is the treasure of Chinese civilization. It embodies the characteristics and essence of the outstanding culture of China. As the indispensable platform, Chinese medicine museum plays an important role to spread the TCM culture and educate the public. This articl analyzes the difficulties and challenges of propagation and education of TCM in the museum field, explores the effective strategies from four aspects, covering the content construction, interpretation, education activities, and temporary exhibitions. Only in this way, the public education would be promoted effectively in the museum field.