Construction of the evaluation index system for the communication effect of nursing WeChat public accounts in hospital
10.3760/cma.j.cn211501-20200723-03294
- VernacularTitle:医院护理微信公众号传播效果评价指标体系的构建
- Author:
Jiani DING
;
Yuxia ZHANG
;
Piaoyu YANG
;
Xiao CHEN
- From:
Chinese Journal of Practical Nursing
2021;37(11):866-873
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To construct evaluation index system for the communication effectiveness of nursing WeChat public accounts in hospital, and to provide a scientific and systematic evaluation tool for the communication effectiveness of nursing WeChat public accounts in hospital.Methods:Based on Lasswell′s "5W" communication process model, the evaluation index system for the communication effectiveness of nursing WeChat public accounts in hospital was constructed by applying Delphi expert consultation method and analytic hierarchy process.Results:The the evaluation index system for the communication effect of nursing WeChat public accounts in hospital consists of 5 first-level index, which contained communicator, communication content, communication media, communication audience, communication environment, and 12 second-level index, which contained professional quality, function setting, public trust, using experience, internal environment, etc, and 52 third-level index.Conclusions:The evaluation index system for the communication effectiveness of nursing WeChat public accounts in hospital could provide nursing managers an systematic evaluation tool. It could promote the construction and development of nursing WeChat public accounts and ensure that patients receive the health information which were scientific, authoritative and standard.
