Food purchase in e-commerce and its relation to food habit of adult women in Incheon and Gyeonggi
10.4163/jnh.2019.52.3.310
- Author:
Yu Jin PARK
1
;
Mi Hyun KIM
;
Mi Kyeong CHOI
Author Information
1. Major in Nutrition Education, Graduate School of Education, Kongju National University, Yesan, Chungnam 32439, Korea.
- Publication Type:Original Article
- Keywords:
e-commerce;
food purchase;
eating behavior;
food habit;
adult women
- MeSH:
Adult;
Beverages;
Coffee;
Eating;
Feeding Behavior;
Female;
Food Habits;
Frozen Foods;
Gyeonggi-do;
Humans;
Incheon;
Marital Status;
Tea;
Water
- From:Journal of Nutrition and Health
2019;52(3):310-332
- CountryRepublic of Korea
- Language:Korean
-
Abstract:
PURPOSE: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. METHODS: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. RESULTS: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. CONCLUSION: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.
