Discussion on International Communication of Traditional Chinese Medicine Health Preservation under "Belt and Road Initiative" Background from the Perspective of Encoding and Decoding
- VernacularTitle:从编码解码角度探讨“一带一路”视域下中医养生国际化传播
- Author:
Yiwei WEI
1
,
2
;
Qinghu HE
;
Xuanxuan YAN
;
Xiaoping CHEN
Author Information
- Keywords: Traditional Chinese medicine health preservation; international communication; Belt and Road Initiative
- From: World Science and Technology-Modernization of Traditional Chinese Medicine 2017;19(6):994-999
- CountryChina
- Language:Chinese
- Abstract: Traditional Chinese medicine (TCM) health preservation shows unique advantages in the international communication and overseas development.It is characterized by its cultural complexity and medical science,along with the policy support from the "Belt and Road Initiative" of TCM,as well as the increasing attention both at home and abroad.However,many problems and obstacles which cannot be ignored still hinder the enrichment and development of TCM health preservation in the world.This paper focused on analyzing these problems and obstacles,and indicated that the basic principle of international communication of TCM health preservation is to build a relatively steady long-term purpose and several segmented adjusting periodic orientations.At the same time,according to the characteristics of different regions along the line,changing the modes and contents of propagation is also needed.
