Problems and Strategies of Cross-cultural Communication of Traditional Chinese Medicine in the Background of "The Belt and Road Initiative"-Britain As An Example
- VernacularTitle:“一带一路”背景下中医药跨文化传播的问题和对策——以英国为例
- Author:
Xuanxuan YAN
1
,
2
;
Xiaoping CHEN
;
Min ZHU
;
Hongwen LI
;
Yiren HU
;
Jie SHENG
;
Qinghu HE
Author Information
- Keywords: Traditional Chinese medicine; cross-cultural communication; problem; strategy; the Belt And Road Initiative
- From: World Science and Technology-Modernization of Traditional Chinese Medicine 2017;19(6):977-983
- CountryChina
- Language:Chinese
- Abstract: Based on the empirical study in Britain,this paper revealed several problems in the cross-cultural communication of traditional Chinese medicine (TCM):the obstacles are still immense,the system is not complete,the tools are simple,the communication capacity is limited,and the "de-Sinofication" is obvious.The proposals are made as that,applying the concepts of communication and multi-disciplines,accomplishing the system to run as a huge systematic project,creating more means and increasing the capability of communication,conducting the cross-cultural communication training,cultivating talented people,developing domestic TCM to support the abroad TCM,operating as government-leaded projects to enhance national cultural soft power,contesting for supremacy and intellectual property rights in the worldwide TCM areas.
