The application effect and user needs of WeChat official account

VernacularTitle:微信公众号传播科学育儿知识的应用调查
Author: Ke WANG ¹ ; Jiang ZHU ; Yong ZHAO ; Tingyu LI
Author Information

1. 重庆龙湖地产商业信息管理部 400020
Keywords: WeChat official account; child care; science popularization
From: Chongqing Medicine 2018;47(16):2197-2200
CountryChina
Language:Chinese
Abstract: Objective To explore the application effect and user needs of WeChat official account "My Childcare Helper".Methods Readers who subscribed or read the WeChat official account " My Childcare Helper" from July to December 2017 were enrolled in this survey.The questionnaires were distributed via the WeChat official platform,and data were collected to analyse the application status of the WeChat official account "My Childcare Helper".Results A total of 401 valid questionnaires were received,and 62.09 ％ of the participants were doctors.The results showed that 64.59％ of the participants continuously subscribed and read the articles in "My Childcare Helper",more than 90％ of the participants approved good scientificity,understandability and practicability of articles in "My Childcare Helper",and 80.55 ％ of the participants applied the knowledge from "My Childcare Helper" to their work or life.Conclusion The WeChat official account "My Childcare Helper" has a good effect on the dissemination of scientific knowledge of children's care.