Scientifically understanding and appropriately promoting the core competitiveness of the hospital
- VernacularTitle:科学认识和正确提升医院核心竞争力
- Author:
Rentian WANG
;
Jiamin LIU
;
Haoling XIAO
- Publication Type:Journal Article
- Keywords:
Medical market;
Understanding;
Promotion;
Core competitiveness
- From:
Chinese Journal of Hospital Administration
1996;0(06):-
- CountryChina
- Language:Chinese
-
Abstract:
By analyzing the situation of market competition by modern hospitals, the paper identifies the core competitiveness of the hospital as the key force to be nurtured and promoted by the hospital in its competition in the medical services market; the basic force that spaces out service levels and profits of hospitals at the same level; the unique cultural force shaped by the hospital in a long period of time; the dynamic force rising constantly to mans needs for medical and health care; the main force driving the sustainable development of the hospital in market competition. The paper also proposes five major core competitive capacities to be especially nurtured and promoted by the hospital, viz. the integrative capacity in management, the influencing capacity of specialized fields, the fighting capacity of the team, the cohesive capacity of culture, and the scheming capacity for marketing.
